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Online Advertising for Dummies
by:
Daegan Smith
Whether you are checking your email, shopping on a
website or just searching for information, online ads are everywhere! A
new marketing landscape, the Internet offers a new and cheaper
advertising space, as compared to traditional spaces like print,
television, radio and outdoor advertising. It’s a revolution of sorts
and small and home business owners are making the most of it.
For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.
Take the guesswork out of online advertising
Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.
http://www.marketingprofs.com/preview.asp?file=/2/honabach1.asp
For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.
Take the guesswork out of online advertising
Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.
http://www.marketingprofs.com/preview.asp?file=/2/honabach1.asp
- Define your advertising objective: Shut the door, switch
off the lights, take a deep breath and think why you need to advertise.
Clearly define the goals you want your advertising program to achieve.
Is it generating new leads, increasing the number of hits on your
website, making your company visible in the market place or to increase
on/off -line sales? Each goal will have a different advertising path.
You can only expect your program to maximize returns, if you know for
sure what you want your advertising to do.
